Between bright yellows and not so subtle pastels; between radical and conservative; between geometric and floral Royale Touche was born. It was the turn of decade. It was 1978 to be precise when 4 brothers Ashwin Patel, Arvind Patel, Dinesh Patel and Jitendra Patel caught on to the entrepreneurial wind that was, at the time, blowing through Gujarat. Their enterprise of choice: Laminates that would change the way India looked at laminates.
This technicoloured dream was first established in Wadhwan City with Royale Touche’s first manufacturing unit. And when the machine started rolling, they made the country’s first luxury laminates. Suddenly the laminate was no longer just an economical, hard-wearing background. The brothers created laminates that had texture, unparalleled designs and most importantly; character.
It was a start-up build on two simple rules:
1. Ever- changing designs and never- changing quality
2. A Royale customer is to be treated like Royalty
Newness gives people something to look forwards to. It makes environment and life more enjoyable, liveable. Each new day at Royale Touche brought with its new ideas and designs. Developing and delivering breakthrough products became the way of life at Royale Touche.
Today the company includes:
- 7 manufacturing facilities across Gujarat.
- 700 team members.
- 6 different product lines.
- Presence and penetration in markets worldwide.
- Cutting edge Quality Control Labs at every manufacturing facility.
Royale Touche luxury laminates offers some of India's finest high pressure and compact laminates. And is a pioneer of luxury laminates in the country. It was started in 1978 in Wadhwan city, Gujarat by 4 brothers Ashwin Patel, Arvind Patel, Dinesh Patel, Jitendra Patel. It was founded on the idea that a laminate is much more than an invisible background. It is a resilient, flexible product that has unlimited potential in surface décor. They not only reinvented the way laminates looked, but also the way people look at laminates.
They gave the laminate a complete makeover with finishes and colours like never before. Suddenly the laminate was no longer just an economical, hard-wearing countertop. The brothers created laminates that had texture, unparalleled designs and most importantly; character.
They featured rich, luxurious designs that added aesthetic value to interiors. They weren't just products made for architects, interior designers and end-users, but made in collaboration with them. This helped the brothers to create application-based collections that made it easy to match a Royale Touche laminate to the theme or colour scheme of one's room.
Each Royale Touché laminate is designed to deliver exceptional style and quality. Our laminates are manufactured at world-class facilities equipped with imported machinery form Spain and Italy. Products are created with imported design papers made from highly stable and resistant pigments which guarantee longevity and ensure that the product looks great after years of wear and tear. Each factory maintains a stock of 1500 SKU in order to maintain our 48 hour delivery promise.
At Royale Touche our endeavour is to bring newness and positive change to everyday life. One way of doing this is by introducing a new product every 4 days. Our high pressure laminates are available in over 600 designs, 40 realistic textures and 3 sizes (8x4, 10x4.25, 12x6).
These products are conducive to both vertical and horizontal applications including Furniture, Laboratories, Medical instrumentation, Bathroom cubicles, Exterior Façades & Outdoor furniture. They also perform exceptionally well in high traffic areas such as hospitality, office spaces, healthcare, retail and commercial spaces.
Another laminate factory was established for compact & exterior laminates in Ahmedabad.
Vitrified tiles was started at Morbi.
Pre-laminated Board Plant was set up in Ahmedabad.
Adhesives Plant also began operations in Ahmedabad.
Aluminium Extrusion Plant was set up in Ahmedabad.
Modular Furniture Factory was established in Rajkot.
Second Laminate Factory was established in Ahmedabad.
First Laminate Factory was established at Surendranagar.
A 45 YEAR JOURNEY FROM THE KITCHEN CABINET TO THE LIVING ROOM FLOOR.
What stared off as a humble yet ambitions portfolio of the country's very first decorative laminates, has today snowballed into a repertoire of diverse interior solutions:each designed to make life easier, better and more beautiful than ever before.